Founded in 2009, with offices in New York, London and Tel Aviv, Optimove, offers an SaaS solution for customer relationship management. Not only has the company been profitable since day one, but it also succeeded in growing its workforce to 100 employees within just a few years. In 2016, Optimove attracted 20 million US dollars of venture capital in a funding round aimed at further expanding the company. As a result, it was able to increase the size of its workforce to over 200.
Optimove is used by leading brands such as 1-800-Flowers, Glossier, Lucky Vitamin, lastminute.com, eBags, Adore Me, Freshly, La Perla, Deezer, Stitch Fix, Chubb, Outbrain, bwin.party, Sports Bet and Leo Vegas.
Optimove is an advanced customer data platform based on unique technologies like predictive customer modelling, cross-channel campaign automation, dynamic customer journeys and self-optimizing personalization. The platform helps b.telligent customers maximize customer spend, engagement and retention.
We work with Optimove mainly on behalf of clients with smaller marketing teams who want to get started with analytical campaign optimization. This solution offers them a user-friendly tool with an attractive interface.
"Optimove is ideal for smaller marketing teams requiring analytics and AI support."
Team leader Customer Engagement & MarTech
Optimove's science-first Relationship Marketing Hub is based on the use of artificial intelligence. By combining marketing expertise with data science, it enables marketing teams to demonstrate "emotional intelligence" and thus communicate with their customers in the most effective way possible. This allows users to understand and influence customer behavior and so achieve quantifiable growth.
Optimove also empowers users to formulate and manage marketing plans that automate the delivery of highly effective personalized customer communications across single or multiple channels (email, SMS, push messaging, website, Facebook, Google Ads, etc.) – both in advance and in response to real-time customer behavior.
The solution can be purchased with b.telligent.
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