7 factors for successful marketing automation
In this blog post, Laurentius Malter explains the successful introduction of marketing automation by a step by step guide.
The data success factor in performance marketing - Part 2
In his 2-part blog post, management consultant Christian Endres explains why data is the key turbo for performance marketing.
Industry 4.0 and business analytics - more innovation
Innovation through Digital Transformation - Learn in this blog post how to make progress in your business.
Digital Changes in Trade
Find out in this blog entry which effect the digitalization on trade has - online and at the Point of Sale.
Data-driven Marketing for Santa Clause
Have you ever wondered how Santa Clause and his elves are able to analyze the wish lists data? We have found the answer ;)
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