Marketing managers typically invest a lot of time in conceiving, planning, preparing and executing campaigns. Often lacking here is a central control instrument providing essential insights into their work, including indications of the success achieved by each of the activities, so that these can be controlled effectively not just in advance, but also during implementation. An MRM solution’s individually configurable dashboards precisely comprise such a central control cockpit serving as a "pulse monitor" of daily work.
Especially in the case of restricted budgets or a need to realize numerous campaigns, marketers can visualize and report on their campaign and budget statuses at the push of a button, thus being able to provide information optimally at any time without lengthy manual analyses or evaluations.
As a result, the marketing teams’ work does not take weeks to become visible after a campaign has gone live. An MRM solution’s monitoring component instead generates end-to-end transparency and controllability throughout the process, starting with the initial concept, through preparation and realization, right up to success measurement. Budget deployment can thus be monitored and optimized already during campaign planning or immediately after campaign commencement.