Task management at many companies is performed using JIRA with the help of which tickets are created and assigned to a processor. JIRA is also used in numerous marketing departments: Either for collaboration with other departments, or as part of an overarching program or project management, or for tasks related purely to marketing.
However, JIRA is not always used exclusively by such marketing departments, which often also employ other manual makeshift methods (such as Excel). This raises questions, firstly, concerning the mode of interaction between JIRA and an MRM component’s workflows, and secondly the method of mapping previously manual processes to the MRM solution.
The answer to both questions is closely linked to consistent design and stringent demarcation of target processes. For technical implementation of target processes, powerful MRM solutions today offer corresponding API integrations with JIRA. This makes it possible, for example, to synchronize task statuses and processing statuses of objects, and trigger activities in the MRM solution. The provider overview shows which MRM solutions offer powerful integration functions.